Direct Selling / MLM 直销股
Sub-sector index
base = 100
Direct-selling companies distribute health supplements, household and personal care products through member or agent networks rather than traditional retail stores. They source or manufacture the products upstream and reach end consumers directly, with revenue closely tied to the size and activity of their distributor base.
Constituents (5)
| Company | Code | Market | Description |
|---|---|---|---|
| AMWAY | 6351 | Main | Malaysian arm of US-based Amway, direct-selling health supplements, nutrition and home and personal care products. |
| BESHOM | 7668 | Main | Formerly Hai-O; direct selling is its largest earnings segment, alongside wholesale and retail of Chinese medicine and wellness products. |
| Citra Nusa Holdings Berhad | 5104 | Main | Citra Nusa Holdings Berhad (formerly CNI Holdings Berhad), listed on Bursa Malaysia's Main Market under code 5104, operates the legacy CNI direct-selling/network-marketing business, distributing wellness, food & beverage, beauty, personal care and household products through a member/distributor network across Malaysia, Singapore and other markets. Direct selling (its Marketing & Trading segment) is the flagship and largest revenue contributor, supported by smaller in-house manufacturing/packaging (Q-Pack, Exclusive Mark), food-ingredient trading (Lotus Supplies) and F&B-outlet operations; FY2024 group revenue was about RM58 million. unverified |
| DXN | 5318 | Main | Direct-selling company centred on Ganoderma-based health products, earning most revenue overseas across markets such as Latin America and the Middle East. |
| ZHULIAN | 5131 | Main | Zhulian sells its own jewellery, health and consumer products through a direct-selling network in Malaysia and Southeast Asia. |
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